Convert your visitors into readers
“How to bring traffic to your or my website” – This is one of most read posts on blogs and forums.
What you get as solution is link building, proper headlines, promoting your posts (or sites). Which is all true.
When you put in consistent efforts, traffic will increase to your website. The point to consider here is, what is there for your visitor to make him stay? What will convert visitors into readers?
Great content, you say!?
Good content is of course required, but are you sure? Are you sure that when you hit publish on the post, it will be keep readers hooked till the end and make them wanting more?
And then the other question, what constitutes a great content? Well researched? Again, Sure!?
The anatomy of a great content post/page
Let’s make one thing clear, a well researched content is absolute basic. But, that doesn’t mean you need to master the subject by reading reams and reams of content.
There is a way to present content in such manner which doesn’t kill you in research and still count as well researched. No, please think about tricking the reader or search engine. They are both smart enough to understand the bluff. Seriously, it is not worth and not sustainable in long term.
I am talking about workable method to put your material for your content together. In such a way, that you are able to do it easily and then present that in way, that it counts as great content.
Unless you are introducing a relatively new concept, keep the introduction short and to the point. It is good idea to use short sentences and simple wordings. It will help in understanding your visitors in what to expect ahead.
Right after introduction it is good idea to use Anchor texts.
Use anchor texts: If you are talking about a good content article, almost always it will be upwards of 700-800 words at bare minimum. It saves time of your visitors, especially those who are looking for solution to specific issue or just want to see if there is some sub-heading within your content that is interesting to them.
If you need more details: you can read more about anchor text at this wonderful detailed post put together by Kinsta.
2. H2 & H3 Subheadings
It is good idea to use H2 subheading for main categories on your article. And it is recommended to use this sub heading maximum 2 times in a single article. Any more than that is considered counterproductive.
Similarly, H3 sub heading can be used around 4-5 times.
These headings are designed to intimate that these topics are important as well as to group smaller parts of these topics under one heading.
Use headers like H4, H5 too if you are making an small but important point in the article.
If you are able to present certain part of information in infographic, then you are in sweet spot of SEO. A good infographic provide huge value to your content.
Moreover if your article is about teaching your visitors about using some tool or something similar, you need to include screenshots to show how it will look on screen. So, that the reader can do the same thing on another tab of same browser.
As for infographics, as mentioned in this article, visual information is readily consumed and it can be shared easily on different platforms, giving you backlinks to your article 🙂
Canva is good resource to create graphics for your article. It also has readymade templates for creating infographics too.
It is always a good idea to include a working example in your article which is a guide. This way, the reader can recreate the situation and learn better.
If it is a research article, then including links to detailed information for validity, authenticity is good idea. Moreover, it also protects your article from deviating from main focus.
It is good idea to end you article with conclusion on your behalf. Kind of summing up the article’s main learnings.
When your reader is able to use your article to solve the issue he is working on, or to learn something that can help him increase his income online, or build his business online, then he will surely turn from occasional visitor to regular reader of your site.
Plus, you can use this area to point readers to other useful list of articles, which can help them learn the topic better.
CTA: In your parting thoughts at the end of the article, include a CTA for your reader, like asking for their comments, feedback or signing up for newsletter ( though getting notification in browser is much better these days).