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For any kind of online presence, content creation is present in varied formats. And most one of most common presence is blog posts. An article also mimics and creates same effect as blog post, so these observations apply to article publishing also.
One of most used line in online publishing is “Content is king”. Well, Yes, Content matters. But in this age, when reader’s viewers are bombarded with more than 2 million blog posts everyday, you have limited time to catch and hold attention. An average viewer decides about reading an article within few seconds.
Few seconds is all you have, to hold a reader. Hence, packaging of content is like queen of online publishing.
So even if you have written a great piece of article/post on a topic, there is chance that it is not getting as much engagements as expected. The reason could very well be in presentation of the content.
Why content needs design?
As more and more people are reading content online, they are accessing it from multiple devices, with different screen sizes. Which means, amount of information that is available to read on screen is also less. With this simple situation, whatever is being read is prioritize according to value it provides as well as how well is it presented. Now, value is taken care by your content itself (right ?), it is presentation that is next step.
Don’t sweat. You don’t need to be a visual designer to properly format your post or article. Even if you take care of few of points mentioned below, it will make your content shine! So, let’s solve this issue, once and forever:
Keep length of blog posts/articles between 500-600 words. It takes around 3-5 min to read such length, which is optimum to show value in your content. Any more then that and reader will start loosing interest. If you have multiple important points to make, better to create separate posts about them and provide link to them.
[An exception is when you are writing a well researched article: then please keep that above 3000 words. Know why?]
Use pointed/numbered list if you want to highlight more than one point about features or anything similar. It also maintains the focus of article intact.
Use paragraphs. Paragraphs give break while reading article, making it easy to follow the thought process that author wants to provide.
If possible, try to use images in your posts. Visual information catches attention, as well as, it is remembered easily. It also presents data in more clear format.
Try not to use funky font. When article is about content, it should bring and keep reader’s focus on that area only. Funky fonts sometimes takes attention away from article itself (like this one line).
That’s it. These simple and easy to follow points, are more than enough to format your blog posts or articles as per good standard being followed online. Also, it keeps your from being boring long article which never seems to end.