Google Optimize is a new tool announced by Google. It is based of Google Analytics.

Google Optimize


Google Analytics needs no introduction. This is one of must have tool (and linking it to search console) to set up as soon as you set up your blog.

Well, now we have a step up from there. Google Optimize

Google Optimize: What is it?

This is what Google Blog says:

“simple-to-use testing tool that helps make each customer’s experience more relevant, from ad click to site visit, and helps increase site conversions, too. In a matter of minutes, you can run A/B, multivariate, and redirect tests with ease. Use those results to make site improvements — leaving the best impression on every visitor and improving performance. Optimize is natively integrated with Google Analytics, so your testing is in sync with the insights you gain. Use them to quickly identify areas of your site you want to improve.

Your website is often the first impression customers have about your business. With Optimize, you have an easy way to test, adapt, and personalize it.”

Which in simple terms mean that Google has just handed you a data backed free tool to make use of Google Analytics data.

Now, you can run tests of different variants of your site to get real world (and literally real-time) feedback on what is working for your site. Which version or variant is performing better. Overall increasing the conversion rate of your website.

Tests can you do with Google Optimize:

  • A/B tests
  • Multivariate tests
  • Redirect tests

How to set up Optimize

You need to head over to Optimize Website and click ” Start for free“. Use the account connected to Google Analytics.

You will be greeted with data sharing and data processing related agreements, data sharing tick box on second page is optional. Please choose what makes you feel comfortable.

Once you have signed in you will reach your dashboard:

Google Optimize dashboard container

Click on ‘Create Experience’. It will ask you what kind of experience you want to test out: A/B test, Multivariate test or redirect.

But before that, you need to connect your property in Google Analytics, on which you will be running the test. When you click connect the property, you will get the Optimize code snippet which you need to install on your site.

Though, you can skip installing the code snippet, but to collect data for the test, you will need to install it before you run your test.


I am still learning to use Google Optimize and running some sample tests. As soon as the results are ready and tips and tricks are done with, A detailed guide about the same will be published. To stay updated about the same, please sign up the newsletter or the notification subscription.