Domain Authority

Domain authority is one of key metrics used to denote the strength of URL in numbers. It is little different from Page Rank given by Google.

Nearly every site with some level of traffic is assigned DA by Moz (the most popular rating). DA of a site range from zero to highest rating being 100. As your site gains authority in its niche, backlinks start to develop(from other authority sites) and traffic increases, your DA starts to increase. 

Google’s Page Rank is also based on number 0 to 100, but it is given to specific page. Which means a page rank of a page of website can be higher then overall strength (DA) of that website. Besides, it is widely understood that Page rank gets updated a lot less than Domain Authority (DA)

Even if you don’t believe in Domain Authority as useful metric, as a vanity metric it has its own charm.

This case study is part of an experiment is to show and prove that domain authority as measured by moz or seotools can be increased by following published white hat methods.

Three parts of this experiment to increase domain authority fast

There will be three parts to this post series.

One is this where  I am outlying what we will do in next 30 days to lay down the proper foundation.

The next post will explain the steps we will take in next 30 days. and then the last post to show the results.

Current Domain Authority of tinkoor.com

As of today January 12, 2019, the DA of tinkoor is 10 as per Moz link checker. The domain age is little over 2 years. Here is the screenshot for the records:

screen shot from Moz link explorer

Not good. Not at all. And even these 3 ranking keywords are ranking at maybe 100th position. Somewhere deep down.

Now, time to get down to the work.

Steps to be done

Domain Authority by Moz, Semrush & SeoTools is calculated by nearly similar metrics. They are:

  • BackLinks quality
  • Keyword Rank

This means to improve ranking we need to work on all three of these features.

Building content & backlinks

This may sound easy, but it is not. Despite many guides being published on how to increase backlinks.

The only content anybody wants to link to is one that is coming from a website with awesome content pieces as well as some strength already there.

Or you buy a backlink, a black hat method. This is not recommended at all. Especially if you want to build a long term authority website to grow your presence and business online.

As we are focussing on following the white hat methods, because they are long term, the first part of strategy is to work on site’s content itself.

Now that we are able to look at site after a year of experience of working on some really cool projects, we were able to identify the issue immediately.

Our existing content sucks. It is simply not upto the mark.

Now I wonder, how come we even have DA of 10.

Work on content will be either of three:

  • Updating existing content to latest standards, facts and details. Complete overhaul and more focus on evergreen content and keywords.
  • Deleting the unnecessary fluff and redirecting the links to better content on the site.
  • Merging small variations of similar topics to create single in-depth article/guide. Long form articles, especially if they are about presenting information or research into a topic.

A good article takes around 2-3 hours. Right now we have 42 published post on tinkoor. So, it won’t take much time to go through them all and get this work done.

Such audit of existing content is highly recommended. It tells Google that your site is being actively taken care of.

Time allotted – 15 days ( 2 articles per day )

Once the articles are done, we will start researching for similar content on web and approaching the webmasters of those linking to similar articles/keywords.

Organic Traffic

We have set up the Search Console, Google Analytics for the site and linked them both.

This will help in faster indexing of the rewritten articles. As per Google, any updated article which is substantially different(updated) from previous published post is considered as new article and thus indexed accordingly. 

It serves two purpose:

  • Updated articles targets more keywords which are more relevant currently.
  • Google reindexes them, which helps them to get compared with similar articles and thus rank improves faster (if article is competent )

I can blow horn that my content is good and what not, but it is data from Search Console & Analytics which will tell the truth.

From search console, which query triggered which page is important. And in Analytics, page time on article and bounce rate are factors to look out for. 

Facebook pixel is also set up to generate data about people who are visiting the site from social media platform.

Once, the data is in about which pages and posts are doing good, it is time to expand that topic. Once you start ranking for a particular niche, and add more content for that niche, it also improves your DA.

The idea is to grab the low hanging fruits first and then proceed from there.


 

Please share your inputs about the process being followed in the comment section below. Anything else we can do within the above mentioned framework?