Sendy is a self-hosted email marketing application with which you can send trackable emails using Amazon SES ( Simple Email Service).
The one and only factor which makes sendy compete with all the other email marketing services is: Extremely cost-effective high-quality email marketing.
There are plenty of good quality email marketing services in the market. Like, Convert kit, GetRespone, Aweber, etc. These services are good at what they do and I have used all of them over the last few years one way or the other.
Right now I use both Sendy based solutions as well as Convert Kit. I also manage GetResponse for my clients.
So, what makes Sendy stand in front of so-called much-advanced email marketing platforms?
Sendy: Feature list
As a hosted application for email marketing, sendy offers all the usual features expected from such a platform, like:
- List segmentation (unlimited)
- List & subscriber management (unlimited)
- Bounce, complaint & unsubscribe handling
- Third-party integrations & Zapier
- GDPR features
- Google Analytics Integration
- Visual Editor
These features are more than enough for Sendy to be considered as a good quality email marketing application.
The best part: Sendy is one-time purchase only.
You don’t need to pay any monthly or annual charges to use the platform. The only cost is of your server where you host Sendy.
You can also host sendy on your shared hosting (siteground for example) and also you can do that on AWS free tier (plus getting 62k free emails per month)
Sendy vs Convert Kit, GetResponse, etc.
This is the most common query: Why do bloggers use expensive email marketing services then?
The truth is additional features present in these email marketing platforms. All these companies, provide features like:
- Drag and drop Visual editor vs simple visual editor of Sendy.
- Easy to use triggers and event flow to segment lists.
- Visually better-designed newsletters.
- Charge slabs based on the number of subscribers. Not the number of emails sent per month. This means if you send emails every other day, to a limited number of subscribers, then these services are cheaper.
- No technical knowledge required.
Despite this, the cost-effectiveness of sending mails through Sendy is something you can’t ignore.
Amazon Free Tier: 62,000 emails free per month
As Sendy needs to be self-hosted, you need to host it on your server. You can host it on your shared hosting provider or you can do better.
If you have yet to use Amazon AWS services, then you are eligible for their 1-year free tier services. Which means, when you sign up for AWS services, you get certain services free for 1 year ( and few of them are free forever)
This means you can have a 1 GB EC2 server free for a year as well as 62,000 emails free per month (because they are coming from EC2 servers).
So, after spending $59 to buy Sendy, you can have a nearly free email for a complete year.
By this time, your blog will be earning enough money and your email list will be big enough to graduate to bigger email marketing services.
How to set up Sendy
There are a couple of great guides about setting up Sendy on Ubuntu as well as centOS. I have provided the link of the best ones below.
Just to point out, somehow, there is one issue or the other when you are setting up Sendy. There are claims that it is a little difficult to install Sendy on Ubuntu as compared to CentOS. In my experience also, Ubuntu didn’t work out.
So, I will suggest trying centOS as the operating system when you are setting up Sendy.
When to use this platform?
You should use Sendy in the following two circumstances:
- You are a new blogger and running on a low budget to grow your blog.
- You are a freelancer and provide email marketing as a service, which means big email lists and thus want a cost-effective solution.
In our case, we provide email marketing to our clients who are looking for have cost-effective mail service for their blog and ecommerce stores.
With proper settings and proper approach, Amazon SES provides high delivery of emails to the inbox of the intended customers. Thus increasing the chances of success for email marketing.
Caution: Due to stringent measures used by Amazon SES service regarding bounced email ids and spam reporting, it is recommended to follow guidelines to avoid getting your SES service suspended or canceled.
What you can do if you are not able to install sendy?
If due to some issue, you want to use this amazing tool but unable to do so due to technical reasons, then you can take the services of a freelancer from Fiverr.
This one-time expense is still cheaper than a minimum of $15-20 per month that you might have to pay to any of the professional email marketing companies. For around $50 you have someone install it for you within a few hours.